


Copywriting:
Copywriting on websites refers to the methods of writing and wording used to achieve higher rankings in search engines. Also referred to as content writing on web pages it includes strategic placement and repetition of keywords and keyword phrases. Search engine algorithms becoming smarter every day, SEO copywriting is more and more about writing for human visitors as well as for search engines, about offering good quality, relevant and readable content written in a SEO-wise manner.
SEO copywriting is essential in order to increase the chance of visibility of content both to the search engines and the customer, thereby increasing traffic and conversions for a website.