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PPC Day Partying

Day partying is an option in a PPC campaign in which you can schedule when you want the ads in the campaign to run and apply bid multipliers during certain times of the day. The advertiser can limit the PPC campaigns to only a few hours per day or few days in a week. For example, you may find it worthwhile to have your PPC advertisements run only during morning hours, as opposed to the entire day. And vice versa for other markets and audiences depending on your targeted visitors.

By limiting your ad campaigns to run only those times which give better conversions and increases your ROI.