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Naming

The importance of website domain name and its identity is as important as the identity of a human being. Domain name is very important for ones popularity in the competitive global market. There is a need to advertise company’s profile but the inner pages are to be search engine friendly having key words in the URL.

Key words are an important issue to be looked after in the content. These key words that are targeted in the content will be projecting our web site in the search engines. To emphasize the importance of these key words they must be present in the URL (Web address).

Important points that are to be considered while naming the URL’s

  • Key words are to be present in the URL’s as most of the search engines consider it as one of the major factor in ranking of web sites.
  • When constructing URL directory and URL file names, use targeted and relevant keywords.
  • If you use several keywords in your URLs, use hyphens as dividers and not underscores.

The use of key words/naming a HTML page is rated highly for relevance with search terms used on the search engines, in particular Google and Yahoo. By combining the keyword rich URL's your keyword density improves dramatically