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Header Tags:

Heading tags are important to SEO efforts because the keyphrases contained in it gets extra weightage from the search engines. It will give a bit of boost when keyphrases are used within your web pages.

A header tag is basically a html tag that designates headlines in the body copy of a website. These tags use the format and are designated in importance by the numbers 1 through 6. (1 being the largest headline.)

The targeted keywords if placed in these header tags gives a boost as the search engine recognizes it as a important keyphrase of that page and there are chances to get high page ranking and show up in the search engine results.