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Competitor Analysis

Competitor Analysis is the study of the competitor and making comparisons. Competitor analysis helps in establishing the position of the competition and also helps to find out various techniques used by competitors using what we can build a better concept as to what works and what doesn’t. In case of search engine optimization the competitor analysis can be done on the following basis after choosing a viable competitor:

  • Total pages cached of the competitor website

  • Backlinks the competitor website possess and the quality check of the backlinks.

  • The home page PR

  • The inner pages PR

  • Keywords targeted by the competitor

  • Whether the site ranks in top 10

  • The total pages

The analysis can be done by making use of the various analysis tool available or can gather information manually as well. By anlaysing these factors we can draw a comparison map and improve our seo strategies accordingly and get ranking for our websites.